Fluttuo is an independent project of artisanal jewellery, born without support from any of the big brands, but with the ambition to become a high-profile brand in its own respect. With this goal, Sublimio followed every aspect of the brand creation process, infusing the project with all its luxury branding expertise.
BRIEFING
To get a demanding audience interested in a new project, which almost exclusively exists online. Stating a clear distinction from the vast world of DIY crafts.
SOLUTION
A social communication strategy built along fashion world standards: Sublimio formed a project team with a luxury background, taking care of everything from branding to photo styling.
Fluttuo jewels are artisanal, not serial creations, made in single copies.
Each jewel exploits a unique design solution and a dedicated selection of materials.
Sublimio directed a photo shooting for Fluttuo matching high fashion standards.
Photos were then reinterpreted for use on social channels.
As a means to secure the audience attention just before the website official launch, Sublimio started a teaser countdown activity using social assets and newsletters.
Fluttuo website, made-to-measure by Sublimio, fully dynamic and responsive, collected 18+ Awards and special mentions.
